Website redesign cost: what drives the price.

“How much does a website redesign cost?” is one of the first questions every business owner asks, and the honest answer is: it depends on what is included. A redesign can be a new look on five pages, or a full rebuild of a fifty-page site with new features. Knowing what drives the price helps you set a realistic budget and compare quotes fairly.

1. Number and type of pages

More pages means more design, more building and more testing. But not all pages are equal. A simple text page is quick; a homepage, a service page with several sections, or a page with a calculator takes much longer. Ask for a page list in every quote, so you know what is included.

2. Template vs custom design

• Template-based: faster and cheaper, but you will look similar to other sites and may hit limits later.
• Custom design: designed around your brand and customers, with desktop and mobile designs to review before building. It costs more, but it is built to fit your business.

3. Features and integrations

Features are often the biggest swing in price. Each of these adds work:

• Quote or booking forms connected to email or a CRM.
• Calculators, configurators or product finders.
• Online store, payments or member areas.
• Integrations with tools you already use (scheduling, email marketing, analytics).
• Multiple languages.

4. Content: words, photos and video

Who writes the text and supplies the photos? If you provide finished content, the cost is lower. If the agency writes copy, plans page structure, sources photos or produces video, that is extra work and should be listed in the quote. Content is also the most common cause of delays, so agree who delivers what and when.

5. SEO and migration

If your current site brings in traffic from Google, the redesign must protect it. That means mapping every important old URL to its new address with redirects, keeping the content that ranks, setting page titles and descriptions, and resubmitting the sitemap after launch. Skipping this can save money now and cost you leads for months.

6. Platform, hosting and speed

The platform (WordPress, Shopify, a custom build or a static site) affects both the build cost and your ongoing costs. Ask how easy updates will be, who handles hosting and security, and how fast the site will load on a phone.

7. Ongoing support

A website is never quite finished. Budget for small updates, new pages, plugin or software updates and backups. Some businesses prefer a monthly plan; others pay per change. Either is fine, as long as it is agreed upfront.

How to get an accurate quote

Send every agency the same short brief:

1. Your current website and what is not working.
2. Who your customers are and what you want them to do on the site.
3. The pages and features you think you need.
4. Who will provide the content.
5. Your timeline and a rough budget range.
6. Two or three websites you like, and why.

Then compare the quotes line by line: pages, design rounds, features, content, SEO migration, launch support and what happens after launch.

Red flags in a quote

• No page list or feature list, just one total.
• No mention of redirects or SEO for an existing site.
• Unclear number of revision rounds.
• You won’t own the site, domain or content when it is finished.
• No written timeline.

At Prime Aurex Creative, every project gets a fixed written price and timeline after a short call, and any change is approved by you before it is made. You can see sites we have built in our case studies.

Frequently asked questions